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/ DIGITAL STRATEGY / CONTENT CREATION

Solo Treviso is an Italian-based food company that aims to enhance the rich and enviable food and wine heritage of the Veneto region. The company operates on the national and international market with the Solo Treviso and Solo Rosso brands, offering an organic and selected range of traditional local artisan specialties with a high quality standard.


Tide Design supported the company in defining and applying the most suited digital strategy to the brand with the aim of ensuring a presence in the main digital channels by effectively communicating the corporate identity and enhancing their products. The activity of both content and social media marketing allowed Solo Treviso to strengthen the brand and give visibility to their products by spreading the values that the company represents.

WORKED ON

March 2020 - today
Treviso, Italy

SERVICES

Art Direction
Content Creation
Photo Shooting
Digital Strategy
Social Media Marketing
Social Media Advertising

SOCIAL MEDIA MARKETING

The communication project launched to promote Solo Treviso on the social networks aims at customer engagement and loyalty. Through the definition of an editorial plan designed together with the company, content is posted, promoted and targeted following the right audience.

Through the publication of a specifically designed visual content, the brand can engage with customers and establish long-lasting connections by stimulating their interest. Alongside there is also the community management activity, which consists in managing relationships with people who interact with the brand through all the social channels.

SHOPPING

The addition of both Instagram and Facebook Shop function improves the shopping experience for users on the platform, making it more effective in terms of sales. Posts and stories of Instagram and Facebook Shop feature clickable images that allow customers to take a closer look at the products and buy them without leaving the platform.

Today’s consumer expects to interact with active brands on the majority digital channels and with who provides useful and valuable contents.

THE RECIPES OF #SOLOTREVISO

Solo Treviso’s communication and interaction with its customers is true and authentic, and is the foundation of our strategic approach.

Quality of the ingredients and transparency on each product and their origin.

Location

Via Thomas Alva Edison 133
Villorba, 31020 - Treviso
Italy

Contact

info@tidedesign.it